About Me

I’m Hollie McEvoy—a wife, a mom, a daughter, and someone who doesn’t shy away from the hard stuff. I was born in Savannah, Georgia, and grew up in Northwest Arkansas where I was raised in the insurance world. From an early age, I learned that planning ahead can make a world of difference. That background taught me how to navigate the practical side of life—but it wasn’t until I lost someone close to me that I realized how much isn’t covered by policies and paperwork.

What nobody tells you is that it’s not just the financial side that gets overwhelming. It’s the closets. The junk drawers. The silent decisions left behind. And when you’re the one left to clean it up, you see just how much hurt can live in the things no one prepared you to handle.

At 24, I moved to South Carolina to be near my dad’s side of the family after experiencing a major personal loss. Years later, I relocated to Missouri in June 2024 to join the financial firm I now work for. That move was more than just professional—it was part of a bigger shift in how I live, work, and show up for the things that matter.

I don’t dwell in emotion—not because I don’t feel deeply, but because I move fast, stay focused, and go straight to the heart of the problem. That can come off as blunt. But if you know me, you know it comes from a place of care. Of wanting to help. Of wanting to fix what I can so others don’t carry more than they have to.

Over the years, I’ve worn a lot of hats—professionally and personally. I’ve been the one holding a clipboard, running the room, managing the chaos while others froze up. I’ve also been the one falling apart privately while keeping it together in public. My brain runs in overdrive, and I thrive in high-pressure spaces—but I crave quiet too. I need order. And I care deeply, even if I don’t always show it the way people expect.

I wrote a book called Unbury the Burden because I lived the mess. And then I built a nonprofit by the same name to help people do better while they still have time. What drives me most is helping people take action before crisis hits. Whether it’s planning for death, talking about legacy, or simply organizing the chaos, I believe in doing the hard things now so someone else doesn’t have to later.

Today, I volunteer with Missouri Valley Search and Rescue, a 100% volunteer team that assists law enforcement when people go missing. I also support the Dear Casi Foundation, an organization that provides resources and advocacy for families of the missing. Through Unbury the Burden Inc., I continue my mission to help families prepare for life’s hardest moments with clarity, compassion, and peace of mind.

I meet monthly with a Financial Marketing Mastermind to keep my ideas sharp, my perspective challenged, and my goals in motion. And yes—I still make it to dinner when I can.

I don’t pretend to have it all together. I mess up. I carry guilt. I’ve experienced addiction, loss, and what it feels like to think you’ve failed someone you love. But I also believe in redemption. In starting again. In showing up even when you don’t feel ready. And that’s what I do—again and again.

My life is busy, layered, and always in motion. But at the center of it is a quiet commitment: to help lighten the load, wherever I can. Even if it’s not easy. Especially when it’s not easy.

If you’re still reading, thank you. I’m glad you’re here.